Negotiation Guide
Opening Offer
$43,092
Fair Price
$44,592
Walk Away Above
$45,869
- • Recent buyers paid ~$2,257 below MSRP
- • Sitting 70 days (avg 43) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$42,431
Est. Invoice$43,845
Holdback (est.)$1,414
MSRP (Sticker)$47,145
Asking Price$45,645
Markup-$1,500
Est. Dealer Margin on This Car$3,215
Percentile94% of inventory is priced lower
Days on Lot70 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory419 vehicles
Avg Markup (All Models)-$514
Avg Markup (Ranger)-$1,500
% Below MSRP98%
Avg Days to Sell33 days
Avg Sold Markup+$744
Price History
Jul 9, 2026$47,145 → $45,145(-$2,000)
Aug 6, 2026$45,145 → $46,145(+$1,000)
Aug 20, 2026$46,145 → $45,645(-$500)
Cheaper Ranger XLT Inventory
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-$2,000$40,8455d
Hacienda Ford of AliceAlice, TX
-$2,000$36,4005d
Five Star FordNorth Richland Hills, TX
-$2,000$35,86522d
Caraway FordNixon, TX
-$2,000$36,12570d
Blake Fulenwider Ford of AndrewsAndrews, TX
-$2,000$35,86522d
Sam Pack's Five Star Ford of LewisvilleLewisville, TX
-$2,000$42,59548d
Coastal Bend FordBeeville, TX
-$2,000$41,99548d
Parks Ford of Wesley ChapelWesley Chapel, FL
-$2,000$37,9300d
Tomball Ford, Inc.Tomball, TX
-$2,000$42,59522d
Interstate FordDacono, CO
-$2,000$45,03522d