Negotiation Guide
Opening Offer
$42,738
Fair Price
$44,238
Walk Away Above
$45,367
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$41,846
Est. Invoice$43,240
Holdback (est.)$1,395
MSRP (Sticker)$46,495
Asking Price$44,995
Markup-$1,500
Est. Dealer Margin on This Car$3,150
Percentile94% of inventory is priced lower
Days on Lot10 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory345 vehicles
Avg Markup (All Models)-$1,875
Avg Markup (Ranger)-$1,394
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,507
Price History
Aug 20, 2026$45,495 → $44,995(-$500)
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