Negotiation Guide
Opening Offer
$46,228
Fair Price
$47,728
Walk Away Above
$48,857
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$44,987
Est. Invoice$46,486
Holdback (est.)$1,500
MSRP (Sticker)$49,985
Asking Price$48,485
Markup-$1,500
Est. Dealer Margin on This Car$3,499
Percentile94% of inventory is priced lower
Days on Lot10 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory122 vehicles
Avg Markup (All Models)-$1,262
Avg Markup (Ranger)-$1,200
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$1,951
Price History
Aug 20, 2026$48,985 → $48,485(-$500)
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