Negotiation Guide
Opening Offer
$45,768
Fair Price
$47,268
Walk Away Above
$48,397
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$44,573
Est. Invoice$46,058
Holdback (est.)$1,486
MSRP (Sticker)$49,525
Asking Price$48,025
Markup-$1,500
Est. Dealer Margin on This Car$3,453
Percentile94% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory289 vehicles
Avg Markup (All Models)+$356
Avg Markup (Ranger)-$1,333
% Below MSRP66%
Avg Days to Sell32 days
Avg Sold Markup+$172
Price History
Aug 6, 2026$47,525 → $48,525(+$1,000)
Aug 20, 2026$48,525 → $48,025(-$500)
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