Deal Sheet: 2026 Ranger XLT

Jim Ellis Ford Sandy Springs · Atlanta, GA · VIN: 1FTER4HP2TLE34136

Negotiation Guide

Opening Offer

$44,323

Fair Price

$45,823

Walk Away Above

$46,952

• Recent buyers paid ~$2,257 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$43,272

Est. Invoice$44,714

Holdback (est.)$1,442

MSRP (Sticker)$48,080

Asking Price$46,580

Markup-$1,500

Est. Dealer Margin on This Car$3,308

Percentile94% of inventory is priced lower

Days on Lot56 days

What Others Paid (Last 30 Days)

Cars Sold2344

Avg Markup-$2,257

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory177 vehicles

Avg Markup (All Models)-$1,949

Avg Markup (Ranger)-$1,333

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$2,035

Price History

Jul 9, 2026$48,080 → $46,080(-$2,000)

Aug 6, 2026$46,080 → $47,080(+$1,000)

Aug 20, 2026$47,080 → $46,580(-$500)

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