Negotiation Guide
Opening Offer
$42,478
Fair Price
$43,978
Walk Away Above
$45,107
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$41,612
Est. Invoice$42,999
Holdback (est.)$1,387
MSRP (Sticker)$46,235
Asking Price$44,735
Markup-$1,500
Est. Dealer Margin on This Car$3,124
Percentile94% of inventory is priced lower
Days on Lot13 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory72 vehicles
Avg Markup (All Models)-$2,385
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$2,125
Price History
Aug 20, 2026$45,235 → $44,735(-$500)
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