Negotiation Guide
Opening Offer
$46,118
Fair Price
$47,618
Walk Away Above
$48,904
- • Recent buyers paid ~$2,257 below MSRP
- • Sitting 70 days (avg 43) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$45,171
Est. Invoice$46,677
Holdback (est.)$1,506
MSRP (Sticker)$50,190
Asking Price$48,690
Markup-$1,500
Est. Dealer Margin on This Car$3,519
Percentile94% of inventory is priced lower
Days on Lot70 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory101 vehicles
Avg Markup (All Models)-$1,874
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,691
Price History
Jul 9, 2026$50,190 → $48,190(-$2,000)
Aug 6, 2026$48,190 → $49,190(+$1,000)
Aug 20, 2026$49,190 → $48,690(-$500)
Cheaper Ranger XLT Inventory
Hacienda Ford of AliceAlice, TX
-$2,000$40,8455d
Hacienda Ford of AliceAlice, TX
-$2,000$36,4005d
Five Star FordNorth Richland Hills, TX
-$2,000$35,86522d
Caraway FordNixon, TX
-$2,000$36,12570d
Blake Fulenwider Ford of AndrewsAndrews, TX
-$2,000$35,86522d
Sam Pack's Five Star Ford of LewisvilleLewisville, TX
-$2,000$42,59549d
Coastal Bend FordBeeville, TX
-$2,000$41,99549d
Parks Ford of Wesley ChapelWesley Chapel, FL
-$2,000$37,9300d
Tomball Ford, Inc.Tomball, TX
-$2,000$42,59522d
Interstate FordDacono, CO
-$2,000$45,03522d