Negotiation Guide
Opening Offer
$42,178
Fair Price
$43,678
Walk Away Above
$44,807
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$41,342
Est. Invoice$42,720
Holdback (est.)$1,378
MSRP (Sticker)$45,935
Asking Price$44,435
Markup-$1,500
Est. Dealer Margin on This Car$3,094
Percentile94% of inventory is priced lower
Days on Lot10 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory113 vehicles
Avg Markup (All Models)-$2,089
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$2,079
Price History
Aug 20, 2026$44,935 → $44,435(-$500)
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