Deal Sheet: 2026 Ranger XLT

Gordie Boucher Ford of Kenosha, Inc. · Kenosha, WI · VIN: 1FTER4HHXTLE43238

Negotiation Guide

Opening Offer

$41,658

Fair Price

$43,158

Walk Away Above

$44,287

• Recent buyers paid ~$2,257 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$40,874

Est. Invoice$42,236

Holdback (est.)$1,362

MSRP (Sticker)$45,415

Asking Price$43,915

Markup-$1,500

Est. Dealer Margin on This Car$3,042

Percentile94% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold2344

Avg Markup-$2,257

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory146 vehicles

Avg Markup (All Models)-$1,985

Avg Markup (Ranger)-$1,400

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$1,597

Price History

Aug 6, 2026$43,415 → $44,415(+$1,000)

Aug 20, 2026$44,415 → $43,915(-$500)

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