Negotiation Guide
Opening Offer
$38,068
Fair Price
$39,568
Walk Away Above
$40,697
- • Recent buyers paid ~$2,257 below MSRP
Price Breakdown
Est. Dealer Cost$37,643
Est. Invoice$38,897
Holdback (est.)$1,255
MSRP (Sticker)$41,825
Asking Price$40,325
Markup-$1,500
Est. Dealer Margin on This Car$2,683
Percentile94% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory115 vehicles
Avg Markup (All Models)-$1,657
Avg Markup (Ranger)-$1,364
% Below MSRP100%
Avg Days to Sell25 days
Avg Sold Markup-$2,026
Price History
Aug 6, 2026$39,325 → $40,325(+$1,000)
Cheaper Ranger XLT Inventory
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-$2,000$40,8455d
Hacienda Ford of AliceAlice, TX
-$2,000$36,4005d
Five Star FordNorth Richland Hills, TX
-$2,000$35,86522d
Caraway FordNixon, TX
-$2,000$36,12570d
Blake Fulenwider Ford of AndrewsAndrews, TX
-$2,000$35,86522d
Sam Pack's Five Star Ford of LewisvilleLewisville, TX
-$2,000$42,59548d
Coastal Bend FordBeeville, TX
-$2,000$41,99548d
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-$2,000$37,9300d
Tomball Ford, Inc.Tomball, TX
-$2,000$42,59522d
Interstate FordDacono, CO
-$2,000$45,03522d