Deal Sheet: 2026 Ranger XLT

Ford of Columbus · Columbus, IN · VIN: 1FTER4HHXTLE41120

Negotiation Guide

Opening Offer

$37,738

Fair Price

$39,238

Walk Away Above

$40,367

• Recent buyers paid ~$2,257 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$37,346

Est. Invoice$38,590

Holdback (est.)$1,245

MSRP (Sticker)$41,495

Asking Price$39,995

Markup-$1,500

Est. Dealer Margin on This Car$2,650

Percentile94% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold2344

Avg Markup-$2,257

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory52 vehicles

Avg Markup (All Models)-$2,024

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell41 days

Avg Sold Markup-$1,456

Price History

Aug 6, 2026$39,495 → $40,495(+$1,000)

Aug 15, 2026$40,495 → $39,995(-$500)

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