Negotiation Guide
Opening Offer
$38,413
Fair Price
$39,913
Walk Away Above
$41,042
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$37,953
Est. Invoice$39,218
Holdback (est.)$1,265
MSRP (Sticker)$42,170
Asking Price$40,670
Markup-$1,500
Est. Dealer Margin on This Car$2,717
Percentile94% of inventory is priced lower
Days on Lot33 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory34 vehicles
Avg Markup (All Models)-$1,287
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$2,270
Price History
Aug 6, 2026$40,170 → $41,170(+$1,000)
Aug 20, 2026$41,170 → $40,670(-$500)
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