Deal Sheet: 2026 Ranger XLT

Davidson Ford, Inc. · Watertown, NY · VIN: 1FTER4HHXTLE36869

Negotiation Guide

Opening Offer

$44,808

Fair Price

$46,308

Walk Away Above

$47,437

• Recent buyers paid ~$2,257 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$43,709

Est. Invoice$45,165

Holdback (est.)$1,457

MSRP (Sticker)$48,565

Asking Price$47,065

Markup-$1,500

Est. Dealer Margin on This Car$3,357

Percentile94% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold2344

Avg Markup-$2,257

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory59 vehicles

Avg Markup (All Models)-$2,712

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell21 days

Avg Sold Markup-$2,282

Price History

Aug 6, 2026$46,565 → $47,565(+$1,000)

Aug 20, 2026$47,565 → $47,065(-$500)

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