Negotiation Guide
Opening Offer
$36,726
Fair Price
$38,226
Walk Away Above
$39,473
- • Recent buyers paid ~$2,257 below MSRP
- • Sitting 68 days (avg 43) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$36,648
Est. Invoice$37,870
Holdback (est.)$1,222
MSRP (Sticker)$40,720
Asking Price$39,220
Markup-$1,500
Est. Dealer Margin on This Car$2,572
Percentile94% of inventory is priced lower
Days on Lot68 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory314 vehicles
Avg Markup (All Models)-$2,202
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$2,156
Price History
Jul 9, 2026$40,720 → $38,720(-$2,000)
Aug 6, 2026$38,720 → $39,720(+$1,000)
Aug 20, 2026$39,720 → $39,220(-$500)
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