Negotiation Guide
Opening Offer
$39,258
Fair Price
$40,758
Walk Away Above
$41,887
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$38,714
Est. Invoice$40,004
Holdback (est.)$1,290
MSRP (Sticker)$43,015
Asking Price$41,515
Markup-$1,500
Est. Dealer Margin on This Car$2,802
Percentile94% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory323 vehicles
Avg Markup (All Models)-$1,968
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$3,118
Price History
Jul 9, 2026$43,015 → $41,015(-$2,000)
Aug 6, 2026$41,015 → $42,015(+$1,000)
Aug 20, 2026$42,015 → $41,515(-$500)
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