Negotiation Guide
Opening Offer
$39,563
Fair Price
$41,063
Walk Away Above
$42,192
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$38,988
Est. Invoice$40,288
Holdback (est.)$1,300
MSRP (Sticker)$43,320
Asking Price$41,820
Markup-$1,500
Est. Dealer Margin on This Car$2,832
Percentile94% of inventory is priced lower
Days on Lot63 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory140 vehicles
Avg Markup (All Models)-$1,932
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,420
Price History
Jul 9, 2026$43,320 → $41,320(-$2,000)
Aug 6, 2026$41,320 → $42,320(+$1,000)
Aug 20, 2026$42,320 → $41,820(-$500)
Cheaper Ranger XLT Inventory
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-$2,000$36,4005d
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