Negotiation Guide
Opening Offer
$42,308
Fair Price
$43,808
Walk Away Above
$44,937
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$41,459
Est. Invoice$42,840
Holdback (est.)$1,382
MSRP (Sticker)$46,065
Asking Price$44,565
Markup-$1,500
Est. Dealer Margin on This Car$3,107
Percentile94% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory342 vehicles
Avg Markup (All Models)-$2,384
Avg Markup (Ranger)-$1,438
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$2,127
Price History
Jul 9, 2026$46,065 → $44,065(-$2,000)
Aug 6, 2026$44,065 → $45,065(+$1,000)
Aug 20, 2026$45,065 → $44,565(-$500)
Cheaper Ranger XLT Inventory
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-$2,000$36,4005d
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