Negotiation Guide
Opening Offer
$39,396
Fair Price
$40,896
Walk Away Above
$42,160
- • Recent buyers paid ~$2,257 below MSRP
- • Sitting 70 days (avg 43) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$39,083
Est. Invoice$40,385
Holdback (est.)$1,303
MSRP (Sticker)$43,425
Asking Price$41,925
Markup-$1,500
Est. Dealer Margin on This Car$2,843
Percentile94% of inventory is priced lower
Days on Lot70 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory255 vehicles
Avg Markup (All Models)-$50
Avg Markup (Ranger)-$1,200
% Below MSRP73%
Avg Days to Sell37 days
Avg Sold Markup-$225
Price History
Jul 9, 2026$43,425 → $41,425(-$2,000)
Aug 6, 2026$41,425 → $42,425(+$1,000)
Aug 15, 2026$42,425 → $41,925(-$500)
Cheaper Ranger XLT Inventory
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-$2,000$36,4005d
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Caraway FordNixon, TX
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-$2,000$42,59549d
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