Negotiation Guide
Opening Offer
$41,758
Fair Price
$43,258
Walk Away Above
$44,387
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$40,964
Est. Invoice$42,329
Holdback (est.)$1,365
MSRP (Sticker)$45,515
Asking Price$44,015
Markup-$1,500
Est. Dealer Margin on This Car$3,052
Percentile94% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory213 vehicles
Avg Markup (All Models)-$2,247
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$2,033
Price History
Aug 6, 2026$43,515 → $44,515(+$1,000)
Aug 15, 2026$44,515 → $44,015(-$500)
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