Deal Sheet: 2026 Ranger XLT

Victory Ford, Inc. · Dyersville, IA · VIN: 1FTER4HH9TLE40413

Negotiation Guide

Opening Offer

$39,498

Fair Price

$40,998

Walk Away Above

$42,127

• Recent buyers paid ~$2,257 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$38,930

Est. Invoice$40,227

Holdback (est.)$1,298

MSRP (Sticker)$43,255

Asking Price$41,755

Markup-$1,500

Est. Dealer Margin on This Car$2,826

Percentile94% of inventory is priced lower

Days on Lot13 days

What Others Paid (Last 30 Days)

Cars Sold2344

Avg Markup-$2,257

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory99 vehicles

Avg Markup (All Models)-$1,982

Avg Markup (Ranger)-$1,000

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,705

Price History

Aug 20, 2026$42,255 → $41,755(-$500)

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