Negotiation Guide
Opening Offer
$44,613
Fair Price
$46,113
Walk Away Above
$47,242
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$43,533
Est. Invoice$44,984
Holdback (est.)$1,451
MSRP (Sticker)$48,370
Asking Price$46,870
Markup-$1,500
Est. Dealer Margin on This Car$3,337
Percentile94% of inventory is priced lower
Days on Lot14 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory31 vehicles
Avg Markup (All Models)-$1,823
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$1,793
Price History
Aug 15, 2026$47,370 → $46,870(-$500)
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