Negotiation Guide
Opening Offer
$38,298
Fair Price
$39,798
Walk Away Above
$40,927
- • Recent buyers paid ~$2,257 below MSRP
Price Breakdown
Est. Dealer Cost$37,850
Est. Invoice$39,111
Holdback (est.)$1,262
MSRP (Sticker)$42,055
Asking Price$40,555
Markup-$1,500
Est. Dealer Margin on This Car$2,706
Percentile94% of inventory is priced lower
Days on Lot10 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory92 vehicles
Avg Markup (All Models)-$2,201
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$2,483
Cheaper Ranger XLT Inventory
Hacienda Ford of AliceAlice, TX
-$2,000$40,8455d
Hacienda Ford of AliceAlice, TX
-$2,000$36,4005d
Five Star FordNorth Richland Hills, TX
-$2,000$35,86522d
Caraway FordNixon, TX
-$2,000$36,12570d
Blake Fulenwider Ford of AndrewsAndrews, TX
-$2,000$35,86522d
Sam Pack's Five Star Ford of LewisvilleLewisville, TX
-$2,000$42,59549d
Coastal Bend FordBeeville, TX
-$2,000$41,99549d
Parks Ford of Wesley ChapelWesley Chapel, FL
-$2,000$37,9300d
Tomball Ford, Inc.Tomball, TX
-$2,000$42,59522d
Interstate FordDacono, CO
-$2,000$45,03522d