Negotiation Guide
Opening Offer
$40,643
Fair Price
$42,143
Walk Away Above
$43,272
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$39,960
Est. Invoice$41,292
Holdback (est.)$1,332
MSRP (Sticker)$44,400
Asking Price$42,900
Markup-$1,500
Est. Dealer Margin on This Car$2,940
Percentile94% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory348 vehicles
Avg Markup (All Models)-$1,324
Avg Markup (Ranger)-$1,000
% Below MSRP95%
Avg Days to Sell36 days
Avg Sold Markup-$1,124
Price History
Aug 6, 2026$42,400 → $43,400(+$1,000)
Aug 20, 2026$43,400 → $42,900(-$500)
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