Negotiation Guide
Opening Offer
$39,488
Fair Price
$40,988
Walk Away Above
$42,117
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$38,921
Est. Invoice$40,218
Holdback (est.)$1,297
MSRP (Sticker)$43,245
Asking Price$41,745
Markup-$1,500
Est. Dealer Margin on This Car$2,825
Percentile94% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory218 vehicles
Avg Markup (All Models)-$721
Avg Markup (Ranger)-$1,500
% Below MSRP81%
Avg Days to Sell33 days
Avg Sold Markup-$1,016
Price History
Aug 6, 2026$41,245 → $42,245(+$1,000)
Aug 20, 2026$42,245 → $41,745(-$500)
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