Negotiation Guide
Opening Offer
$39,183
Fair Price
$40,683
Walk Away Above
$41,812
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$38,646
Est. Invoice$39,934
Holdback (est.)$1,288
MSRP (Sticker)$42,940
Asking Price$41,440
Markup-$1,500
Est. Dealer Margin on This Car$2,794
Percentile94% of inventory is priced lower
Days on Lot35 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory71 vehicles
Avg Markup (All Models)-$845
Avg Markup (Ranger)-$1,500
% Below MSRP80%
Avg Days to Sell37 days
Avg Sold Markup-$1,365
Price History
Aug 6, 2026$40,940 → $41,940(+$1,000)
Aug 20, 2026$41,940 → $41,440(-$500)
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