Negotiation Guide
Opening Offer
$42,188
Fair Price
$43,688
Walk Away Above
$44,817
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$41,351
Est. Invoice$42,729
Holdback (est.)$1,378
MSRP (Sticker)$45,945
Asking Price$44,445
Markup-$1,500
Est. Dealer Margin on This Car$3,095
Percentile94% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory539 vehicles
Avg Markup (All Models)-$1,953
Avg Markup (Ranger)-$1,367
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,399
Price History
Aug 6, 2026$43,945 → $44,945(+$1,000)
Aug 15, 2026$44,945 → $44,445(-$500)
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