Negotiation Guide
Opening Offer
$37,488
Fair Price
$38,988
Walk Away Above
$40,117
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$37,121
Est. Invoice$38,358
Holdback (est.)$1,237
MSRP (Sticker)$41,245
Asking Price$39,745
Markup-$1,500
Est. Dealer Margin on This Car$2,625
Percentile94% of inventory is priced lower
Days on Lot14 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory55 vehicles
Avg Markup (All Models)-$2,127
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell46 days
Avg Sold Markup-$3,119
Price History
Jul 9, 2026$41,245 → $38,745(-$2,500)
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