Negotiation Guide
Opening Offer
$41,408
Fair Price
$42,908
Walk Away Above
$44,037
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$40,649
Est. Invoice$42,003
Holdback (est.)$1,355
MSRP (Sticker)$45,165
Asking Price$43,665
Markup-$1,500
Est. Dealer Margin on This Car$3,017
Percentile94% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory136 vehicles
Avg Markup (All Models)-$2,347
Avg Markup (Ranger)-$1,417
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$2,064
Price History
Aug 6, 2026$43,165 → $44,165(+$1,000)
Aug 20, 2026$44,165 → $43,665(-$500)
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