Negotiation Guide
Opening Offer
$40,723
Fair Price
$42,223
Walk Away Above
$43,352
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$40,032
Est. Invoice$41,366
Holdback (est.)$1,334
MSRP (Sticker)$44,480
Asking Price$42,980
Markup-$1,500
Est. Dealer Margin on This Car$2,948
Percentile94% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory75 vehicles
Avg Markup (All Models)-$2,053
Avg Markup (Ranger)-$1,333
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$2,328
Price History
Aug 6, 2026$42,480 → $43,480(+$1,000)
Aug 20, 2026$43,480 → $42,980(-$500)
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