Deal Sheet: 2026 Ranger XLT

Two Rivers Ford, Inc. · Mount Juliet, TN · VIN: 1FTER4HH7TLE39132

Negotiation Guide

Opening Offer

$38,273

Fair Price

$39,773

Walk Away Above

$40,902

• Recent buyers paid ~$2,257 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$37,827

Est. Invoice$39,088

Holdback (est.)$1,261

MSRP (Sticker)$42,030

Asking Price$40,530

Markup-$1,500

Est. Dealer Margin on This Car$2,703

Percentile94% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold2344

Avg Markup-$2,257

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory340 vehicles

Avg Markup (All Models)-$1,925

Avg Markup (Ranger)-$1,000

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$1,958

Price History

Aug 6, 2026$40,030 → $41,030(+$1,000)

Aug 20, 2026$41,030 → $40,530(-$500)

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