Deal Sheet: 2026 Ranger XLT

Ruidoso Ford, Inc. · Ruidoso, NM · VIN: 1FTER4HH7TLE36148

Negotiation Guide

Opening Offer

$40,198

Fair Price

$41,698

Walk Away Above

$42,827

• Recent buyers paid ~$2,257 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$39,560

Est. Invoice$40,878

Holdback (est.)$1,319

MSRP (Sticker)$43,955

Asking Price$42,455

Markup-$1,500

Est. Dealer Margin on This Car$2,896

Percentile94% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold2344

Avg Markup-$2,257

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory25 vehicles

Avg Markup (All Models)-$1,560

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$2,348

Price History

Aug 6, 2026$41,955 → $42,955(+$1,000)

Aug 20, 2026$42,955 → $42,455(-$500)

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