Negotiation Guide
Opening Offer
$37,728
Fair Price
$39,228
Walk Away Above
$40,357
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$37,337
Est. Invoice$38,581
Holdback (est.)$1,245
MSRP (Sticker)$41,485
Asking Price$39,985
Markup-$1,500
Est. Dealer Margin on This Car$2,649
Percentile94% of inventory is priced lower
Days on Lot56 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory532 vehicles
Avg Markup (All Models)-$1,435
Avg Markup (Ranger)-$1,313
% Below MSRP89%
Avg Days to Sell43 days
Avg Sold Markup-$1,300
Price History
Jul 9, 2026$41,485 → $39,485(-$2,000)
Aug 6, 2026$39,485 → $40,485(+$1,000)
Aug 20, 2026$40,485 → $39,985(-$500)
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