Negotiation Guide
Opening Offer
$39,420
Fair Price
$40,920
Walk Away Above
$42,185
- • Recent buyers paid ~$2,257 below MSRP
- • Sitting 70 days (avg 43) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$39,105
Est. Invoice$40,409
Holdback (est.)$1,304
MSRP (Sticker)$43,450
Asking Price$41,950
Markup-$1,500
Est. Dealer Margin on This Car$2,845
Percentile94% of inventory is priced lower
Days on Lot70 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory187 vehicles
Avg Markup (All Models)-$2,000
Avg Markup (Ranger)-$1,474
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$1,825
Price History
Jul 9, 2026$43,450 → $41,450(-$2,000)
Aug 6, 2026$41,450 → $42,450(+$1,000)
Aug 20, 2026$42,450 → $41,950(-$500)
Cheaper Ranger XLT Inventory
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-$2,000$36,4005d
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Caraway FordNixon, TX
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