Negotiation Guide
Opening Offer
$42,353
Fair Price
$43,853
Walk Away Above
$44,982
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$41,499
Est. Invoice$42,882
Holdback (est.)$1,383
MSRP (Sticker)$46,110
Asking Price$44,610
Markup-$1,500
Est. Dealer Margin on This Car$3,111
Percentile94% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory9 vehicles
Avg Markup (All Models)-$1,833
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell15 days
Avg Sold Markup-$1,313
Price History
Aug 6, 2026$44,110 → $45,110(+$1,000)
Aug 20, 2026$45,110 → $44,610(-$500)
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