Deal Sheet: 2026 Ranger XLT

Rich Ford Sales, Inc. · Albuquerque, NM · VIN: 1FTER4HH6TLE45746

Negotiation Guide

Opening Offer

$38,643

Fair Price

$40,143

Walk Away Above

$41,272

• Recent buyers paid ~$2,257 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$38,160

Est. Invoice$39,432

Holdback (est.)$1,272

MSRP (Sticker)$42,400

Asking Price$40,900

Markup-$1,500

Est. Dealer Margin on This Car$2,740

Percentile94% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold2344

Avg Markup-$2,257

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory320 vehicles

Avg Markup (All Models)-$1,979

Avg Markup (Ranger)-$1,462

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$1,716

Price History

Aug 6, 2026$40,400 → $41,400(+$1,000)

Aug 20, 2026$41,400 → $40,900(-$500)

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