Negotiation Guide
Opening Offer
$38,313
Fair Price
$39,813
Walk Away Above
$40,942
- • Recent buyers paid ~$2,257 below MSRP
Price Breakdown
Est. Dealer Cost$37,863
Est. Invoice$39,125
Holdback (est.)$1,262
MSRP (Sticker)$42,070
Asking Price$40,570
Markup-$1,500
Est. Dealer Margin on This Car$2,707
Percentile94% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory43 vehicles
Avg Markup (All Models)-$2,116
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$2,110
Price History
Aug 6, 2026$39,570 → $40,570(+$1,000)
Cheaper Ranger XLT Inventory
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