Negotiation Guide
Opening Offer
$40,963
Fair Price
$42,463
Walk Away Above
$43,592
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$40,248
Est. Invoice$41,590
Holdback (est.)$1,342
MSRP (Sticker)$44,720
Asking Price$43,220
Markup-$1,500
Est. Dealer Margin on This Car$2,972
Percentile94% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory42 vehicles
Avg Markup (All Models)+$601
Avg Markup (Ranger)-$1,500
% Below MSRP57%
Avg Days to Sell40 days
Avg Sold Markup-$422
Price History
Aug 6, 2026$42,720 → $43,720(+$1,000)
Aug 15, 2026$43,720 → $43,220(-$500)
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