Negotiation Guide
Opening Offer
$38,513
Fair Price
$40,013
Walk Away Above
$41,142
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$38,043
Est. Invoice$39,311
Holdback (est.)$1,268
MSRP (Sticker)$42,270
Asking Price$40,770
Markup-$1,500
Est. Dealer Margin on This Car$2,727
Percentile94% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory46 vehicles
Avg Markup (All Models)-$3,038
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$3,175
Price History
Aug 6, 2026$40,270 → $41,270(+$1,000)
Aug 20, 2026$41,270 → $40,770(-$500)
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