Negotiation Guide
Opening Offer
$36,757
Fair Price
$38,257
Walk Away Above
$39,514
- • Recent buyers paid ~$2,257 below MSRP
- • Sitting 70 days (avg 43) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$36,693
Est. Invoice$37,916
Holdback (est.)$1,223
MSRP (Sticker)$40,770
Asking Price$39,270
Markup-$1,500
Est. Dealer Margin on This Car$2,577
Percentile94% of inventory is priced lower
Days on Lot70 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory90 vehicles
Avg Markup (All Models)-$2,300
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell42 days
Avg Sold Markup-$1,745
Price History
Jul 9, 2026$40,770 → $38,770(-$2,000)
Aug 6, 2026$38,770 → $39,770(+$1,000)
Aug 20, 2026$39,770 → $39,270(-$500)
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