Negotiation Guide
Opening Offer
$41,143
Fair Price
$42,643
Walk Away Above
$43,772
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$40,410
Est. Invoice$41,757
Holdback (est.)$1,347
MSRP (Sticker)$44,900
Asking Price$43,400
Markup-$1,500
Est. Dealer Margin on This Car$2,990
Percentile94% of inventory is priced lower
Days on Lot14 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory187 vehicles
Avg Markup (All Models)-$2,000
Avg Markup (Ranger)-$1,474
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$1,825
Price History
Aug 20, 2026$43,900 → $43,400(-$500)
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