Negotiation Guide
Opening Offer
$39,403
Fair Price
$40,903
Walk Away Above
$42,032
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$38,844
Est. Invoice$40,139
Holdback (est.)$1,295
MSRP (Sticker)$43,160
Asking Price$41,660
Markup-$1,500
Est. Dealer Margin on This Car$2,816
Percentile94% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory51 vehicles
Avg Markup (All Models)-$2,338
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell42 days
Avg Sold Markup-$1,972
Price History
Aug 6, 2026$41,160 → $42,160(+$1,000)
Aug 20, 2026$42,160 → $41,660(-$500)
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