Negotiation Guide
Opening Offer
$40,938
Fair Price
$42,438
Walk Away Above
$43,567
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$40,226
Est. Invoice$41,566
Holdback (est.)$1,341
MSRP (Sticker)$44,695
Asking Price$43,195
Markup-$1,500
Est. Dealer Margin on This Car$2,970
Percentile94% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory140 vehicles
Avg Markup (All Models)-$1,932
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,420
Price History
Aug 6, 2026$42,695 → $43,695(+$1,000)
Aug 20, 2026$43,695 → $43,195(-$500)
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