Negotiation Guide
Opening Offer
$44,943
Fair Price
$46,443
Walk Away Above
$47,572
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$43,830
Est. Invoice$45,291
Holdback (est.)$1,461
MSRP (Sticker)$48,700
Asking Price$47,200
Markup-$1,500
Est. Dealer Margin on This Car$3,370
Percentile94% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory50 vehicles
Avg Markup (All Models)-$2,680
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$2,325
Price History
Aug 6, 2026$46,700 → $47,700(+$1,000)
Aug 20, 2026$47,700 → $47,200(-$500)
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