Negotiation Guide
Opening Offer
$38,089
Fair Price
$39,589
Walk Away Above
$40,849
- • Recent buyers paid ~$2,257 below MSRP
- • Sitting 70 days (avg 43) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$37,899
Est. Invoice$39,162
Holdback (est.)$1,263
MSRP (Sticker)$42,110
Asking Price$40,610
Markup-$1,500
Est. Dealer Margin on This Car$2,711
Percentile94% of inventory is priced lower
Days on Lot70 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory38 vehicles
Avg Markup (All Models)-$1,908
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$1,771
Price History
Jul 11, 2026$42,110 → $39,610(-$2,500)
Aug 6, 2026$39,610 → $40,610(+$1,000)
Cheaper Ranger XLT Inventory
Hacienda Ford of AliceAlice, TX
-$2,000$40,8455d
Hacienda Ford of AliceAlice, TX
-$2,000$36,4005d
Five Star FordNorth Richland Hills, TX
-$2,000$35,86522d
Caraway FordNixon, TX
-$2,000$36,12570d
Blake Fulenwider Ford of AndrewsAndrews, TX
-$2,000$35,86522d
Sam Pack's Five Star Ford of LewisvilleLewisville, TX
-$2,000$42,59548d
Coastal Bend FordBeeville, TX
-$2,000$41,99548d
Parks Ford of Wesley ChapelWesley Chapel, FL
-$2,000$37,9300d
Tomball Ford, Inc.Tomball, TX
-$2,000$42,59522d
Interstate FordDacono, CO
-$2,000$45,03522d