Deal Sheet: 2026 Ranger XLT

George Wall Ford · Red Bank, NJ · VIN: 1FTER4HH5TLE13371

Negotiation Guide

Opening Offer

$39,838

Fair Price

$41,338

Walk Away Above

$42,604

• Recent buyers paid ~$2,257 below MSRP
• Sitting 70 days (avg 43) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$39,483

Est. Invoice$40,799

Holdback (est.)$1,316

MSRP (Sticker)$43,870

Asking Price$42,370

Markup-$1,500

Est. Dealer Margin on This Car$2,887

Percentile94% of inventory is priced lower

Days on Lot70 days

What Others Paid (Last 30 Days)

Cars Sold2344

Avg Markup-$2,257

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory221 vehicles

Avg Markup (All Models)-$2,288

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$2,010

Price History

Jul 9, 2026$43,870 → $41,870(-$2,000)

Aug 6, 2026$41,870 → $42,870(+$1,000)

Aug 20, 2026$42,870 → $42,370(-$500)

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