Negotiation Guide
Opening Offer
$39,638
Fair Price
$41,138
Walk Away Above
$42,267
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$39,056
Est. Invoice$40,357
Holdback (est.)$1,302
MSRP (Sticker)$43,395
Asking Price$41,895
Markup-$1,500
Est. Dealer Margin on This Car$2,840
Percentile94% of inventory is priced lower
Days on Lot10 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory92 vehicles
Avg Markup (All Models)-$1,913
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$1,353
Price History
Aug 20, 2026$42,395 → $41,895(-$500)
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