Negotiation Guide
Opening Offer
$38,963
Fair Price
$40,463
Walk Away Above
$41,592
- • Recent buyers paid ~$2,257 below MSRP
Price Breakdown
Est. Dealer Cost$38,448
Est. Invoice$39,730
Holdback (est.)$1,282
MSRP (Sticker)$42,720
Asking Price$41,220
Markup-$1,500
Est. Dealer Margin on This Car$2,772
Percentile94% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory25 vehicles
Avg Markup (All Models)-$2,420
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell29 days
Avg Sold Markup-$2,333
Price History
Aug 6, 2026$40,220 → $41,220(+$1,000)
Cheaper Ranger XLT Inventory
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