Negotiation Guide
Opening Offer
$40,983
Fair Price
$42,483
Walk Away Above
$43,612
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$40,266
Est. Invoice$41,608
Holdback (est.)$1,342
MSRP (Sticker)$44,740
Asking Price$43,240
Markup-$1,500
Est. Dealer Margin on This Car$2,974
Percentile94% of inventory is priced lower
Days on Lot35 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory68 vehicles
Avg Markup (All Models)-$1,757
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$1,895
Price History
Aug 6, 2026$42,740 → $43,740(+$1,000)
Aug 20, 2026$43,740 → $43,240(-$500)
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