Deal Sheet: 2026 Ranger XLT

Jarrett-Gordon Ford Winter Haven · Winter Haven, FL · VIN: 1FTER4HH4TLE43851

Negotiation Guide

Opening Offer

$40,563

Fair Price

$42,063

Walk Away Above

$43,192

• Recent buyers paid ~$2,257 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$39,888

Est. Invoice$41,218

Holdback (est.)$1,330

MSRP (Sticker)$44,320

Asking Price$42,820

Markup-$1,500

Est. Dealer Margin on This Car$2,932

Percentile94% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold2344

Avg Markup-$2,257

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory343 vehicles

Avg Markup (All Models)-$543

Avg Markup (Ranger)-$1,447

% Below MSRP80%

Avg Days to Sell42 days

Avg Sold Markup-$1,019

Price History

Aug 15, 2026$43,320 → $42,820(-$500)

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