Negotiation Guide
Opening Offer
$42,808
Fair Price
$44,308
Walk Away Above
$45,437
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$41,909
Est. Invoice$43,305
Holdback (est.)$1,397
MSRP (Sticker)$46,565
Asking Price$45,065
Markup-$1,500
Est. Dealer Margin on This Car$3,157
Percentile94% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory38 vehicles
Avg Markup (All Models)-$1,868
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$2,008
Price History
Aug 6, 2026$44,565 → $45,565(+$1,000)
Aug 15, 2026$45,565 → $45,065(-$500)
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